Making a Successful Newsletter
Over the years, we have launched several hundred advertising campaigns. We always ran new ads for a minimum of three issues and kept close tabs on the returns. So long as the returns kept coming in, we continued running that ad in that publication, while adding a new publication to test for results. To our way of thinking, this is the best way to go, regardless of the product, to successfully multiply your customer list. Move slowly, start with a local, far-reaching and widely read
paper...
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7 Search Engine Tips for Non Webmasters
With all of the changes to the search engines these days, you can drive yourself crazy trying to get your site submitted...Read Article
Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers? Read Article
Marketing
TOP
Marketing Topics
If you are an independent professional or small business owner...
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Two kinds of Advertising for a Marketing Strategy
Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively...
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Ten Breakthrough Marketing Ideas
Create a directory of web sites on a
specific topic. Give people the option
of adding the directory to their web site
by linking to it. Put your business
advertisement at the top of the
director's home page...
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Play it Again Sam
Consistency cannot be stressed enough in brand development: whether it is a color or a font, where you place your logo, the schedule for newsletters and promotions, or the way the receptionist answers the phone
...
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... this is how you set up a dealer/distributor network. Get other people to sell the product for you! You can, and should be prepared from the beginning before you place first dealers wanted ad... Read Article
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