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3 Reasons to Tap into the Power of Publicity

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by: Jenna-Lyn Rounsaville Roman

               ublicity is obtaining editorial coverage or
                 features for your business. Publicity is
                 getting your business reported as news.
               Examples of publicity are newspaper
            and magazine articles, radio and
television interviews and Internet forums and much
more. These are just a few reasons you should
consider letting your business tap into the power of
publicity.

1. Effective – Publicity has been proven to be 10 times more
effective than traditional advertising. Your customers believe
what they read in the newspaper or watch on the TV news
because humans by nature believe what is reported to them
as news.

2. Affordable – Obtaining publicity can cost as little as $0 dollars. Business owners can substitute a little time and imagination for money or hire publicity professionals, many of which have very affordable rates when compared to advertising.

3. 3rd Party Credibility – Having reporters write about your business in a news format gives your business 3rd party credibility that’s extremely valuable. Anyone can sing their own business’ praises, but getting respected people in the media to do it provides a type of credibility that ads and money just can’t buy.

There are numerous other reasons to use publicity. Next time you are looking for a new way to get the word out about your business, consider tapping into the power of publicity.

About The Author
Jenna Roman co-owns and operates JR Publicity, an Englewood, NJ-based public relations and marketing company with her husband, Josh Roman. For additional information, visit www.jrpublicity.com . - info@jrpublicity.com

"Power of Publicity"